Let me begin by clarifying two key marketing terms. Brand image refers to how consumers perceive a brand, while brand identity represents what a company intends its brand to embody. Now, think of these concepts in personal terms: your brand identity is who you believe you are or aspire to be, and your brand image is how others perceive you.
If your brand image aligns perfectly with your brand identity, that's excellent—it means you're communicating and presenting yourself effectively. However, if there's a disconnect, you're certainly not alone. It’s common to receive feedback from friends or family that surprises you, making you think, "That's not me at all!"
Why does this happen? Often, it's because we blur the lines between who we think we are and who we want to be. So, how can you determine your own brand, or how others view you? Start by engaging in conversations with a mix of people—new friends, old friends, and family. Don't explicitly ask for feedback on your personal brand; instead, discuss various scenarios and inquire about actions you might have taken. This can provide insight into how you are perceived.
If you find a significant gap between your self-perception and how others see you, especially if it’s a recurring theme from many people, consider why this discrepancy exists. Reflect on why others might see you differently. If the feedback is broadly consistent and prompts you to think about change, then changing for the better is always beneficial—it could help reshape your image. However, if you are comfortable and confident with the aspects of your identity that others question, it might be more about affirming your identity rather than altering it.
It's important not to overreact based on feedback from just one or two individuals, especially if they aren't close to you. Being self-aware is crucial—it helps you understand how to present yourself, determines the type of roles that are best suited for you, and identifies if you might be unintentionally offending others. A bit of introspection and some minor adjustments can significantly alter your perceptions and motivations, pushing you closer to becoming the person you've always wanted to be.