The concept of an "influencer" might seem like a modern phenomenon tied closely to the surge of social media, but in reality, the essence of influencing—impacting others' thoughts, decisions, habits, and overall lifestyles—has been a significant aspect of human interaction long before the digital age. Historically, our ideas and choices have been shaped by a variety of figures, from Bollywood stars and cricketers to politicians and community leaders. These individuals have always had the power to influence public opinion and personal decisions, albeit without the hashtags and viral videos associated with today’s social media influencers.
Consider your own life: it’s highly likely that you have influenced someone, perhaps without even realizing it. Whether it was a younger student in your school, a neighbor, or a family member, your actions and achievements could have inspired others. Maybe someone admired the way you handled a difficult situation, or perhaps they were inspired by your academic success or your commitment to a cause. Influence isn't only wielded by those with fame or an extraordinary life; it often manifests quietly in everyday interactions and achievements.
The adage "with great power comes great responsibility" resonates profoundly here. Holding the power to influence is a significant responsibility, as the ripple effects of what you project into the world can be far-reaching. In the age of social media, where sharing is instantaneous, the scope of this influence has expanded exponentially. Anyone with internet access can share their views with the world, making it crucial to think about the potential impacts of what we share.
As we become more literate and visible, especially with platforms that enable us to easily broadcast our lives and opinions, it becomes increasingly important to be mindful of our online and offline presence. For example, Us not throwing garbage in a dustbin in a public place will have a larger impact than a public garbage cleaner. The same goes for an online space as well. This isn’t to say that every communication or action should be painstakingly scrutinized, which could be an exhausting and unfeasible task, but it does mean considering the implications of what we share, particularly when discussing sensitive topics like religion, caste, and politics. While these issues are delicate, they are also crucial, and discussing them responsibly is essential. Your intent should be clear when you communicate.
Your influence extends beyond mere social media metrics; it encompasses the values you propagate and the behaviours you encourage. Therefore, when you choose to speak on controversial or sensitive subjects, ensure that your intentions are clear and your information is accurate. Being responsible doesn’t mean shying away from tough topics—it means engaging with them thoughtfully and respectfully, understanding that your voice has the power to shape perceptions and provoke actions. Remember, with the capacity to influence many comes the duty to share thoughtfully and responsibly :)